Delivered a ground-up CRM UX/UI: defined section structure and navigation, simplified lists and records, shortened paths for routine actions, standardized forms and fields, introduced clear statuses and stages, added fast filters and search, notes and attachments, deadline reminders, basic summaries and reporting views, aligned roles and access at the UI level, built a compact desktop-oriented design system, and prepared a Figma UI Kit with prototypes for engineering handoff — resulting in a predictable workspace that speeds intake and reduces operational errors